We've been developing a new 'anti-ageing' facial serum over recent months, based on cold-pressed, organic rosehip oil.

It went out to a team of product-testers a couple of weeks ago. And we're now in the process of getting everything ready for the launch.

The results of the initial product evaluation were really positive. Here's a selection of their comments:

"I found soon as I applied the serum it sunk in amazingly and made my skin glow with health. That's what I loved with this product. No dryness - just healthy looking skin. It stayed soft and smooth all day. No need to apply again at midday."

"I love the feel of my skin after only a few days, and you use so little it will be very economical."

"I could see a more even skin tone plus my small blemishes seemed less obvious. My skin looked younger. Based on this trial, I would recommend it as it improved my skin in such a short time."

"I noticed the softer texture after the first use, and after three days my skin never felt dry - even after washing . At the end of the week I was very pleased with the feel and tone of my skin; my face looks brighter."

"It is a lovely product and it works!"

"It's lovely to find an organic product, made by a small company which not only works but smells lovely too!"

"My fine lines appeared reduced and my complexion is glowing. I've needed less make-up too."

A concentrated skincare treatment

The serum has been developed by Botanicals founder, Wendy Stirling. "This organic serum is a concentrated skincare treatment, made entirely from high-performing, pro-active, botanical seed oils," explains Wendy. "The key ingredients include organic oils of rosehip, carrot, red raspberry seeds, jojoba, evening primrose, green tea, apricot kernel and frankincense."

Wendy adds: "This uniquely formulated serum is easily absorbed, leaving no greasy residue. It works in harmony with the body, supporting the skin’s natural ability to regenerate new skin cells and fight the visible signs of ageing."

Key benefits

• Rejuvenates tired and aging skin
• Evens out skin tone
• Helps reduce redness and minor blemishes
• Make dry skin to feel smoother and silkier
• Locks in moisture
• Plumps and strengthens skin
• Makes skin feel soft, supple and younger
• Improves the appearance of blemishes and age spots

Explaining the importance of rosehip oil, Wendy added: "Cold-pressed rosehip oil comes from the seeds of a specific variety of rose grown in South America. It has several benefits when applied to the skin and is unique among seed oils in containing retinol (Vitamin A). It is also high in vitamin C, vitamin E and B-carotene (a form of vitamin A). Rosehip seed oil is high in Gamma Linolenic Acid (GLA), which improves skin flexibility and permeability (the pure organic rosehip oil used in this new serum has a GLA content of almost 50%.)

"Rosehip oil provides powerful anti-aging skin care benefits'" said Wendy. "This is because it works at a cellular level to rejuvenate the skin. Vitamin A has small enough molecules to penetrate the skin’s lower layers, improving moisture levels and reducing fine lines and wrinkles. And vitamin C contains high levels of natural antioxidants that combat free radicals and stimulate collagen production."